Wednesday, March 17, 2004

Anals of Public Relations

Man, I can't believe that I missed out on this today. Damn...

Attention Lifestyle/Entertainment/Food Editors:

Media Advisory/Photo Opportunity - Kellogg's All-Bran Challenge 2 heats up with William Shatner and Toronto Fire Fighters
Tuesday, March 16, 2004

When: 11:00 a.m. - 12:15 p.m. (media registration begins at 10:30 a.m.)
Where: The Docks, Main Building, 19 Polson Street, Toronto

Participants:
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Actor William Shatner
Toronto Fire Fighters

TORONTO, March 15 /CNW/ - Join host William Shatner for the second All-Bran 1/2 Cup Challenge as Toronto's finest fire fighters trade in their fire hoses for half cups in benefit of the Colorectal Cancer Association of Canada and the Ross Tilley Burn Centre at Sunnybrook and Women's College Hospital.
From tire tromps to balance beams to climbing walls, the All-Bran Challenge pits ten of Toronto's hottest firefighters in a head-to-head skills competition where they race against themselves, their opponents and the clock.
The event will kick off the second Kellogg's All-Bran Two Week Challenge campaign, a national challenge to encourage Canadians to increase their daily fibre intake while increasing awareness of the health benefits associated with a high-fibre diet which includes reducing the risk of certain cancers. It also marks the launch of a national advertising campaign featuring William Shatner moving into a fire hall with unsuspecting firefighters to encourage them to add more fibre to their diets.
Come on out and join William Shatner and Kellogg's for a sneak preview of what's in store as Toronto Fire Fighters rise to the All-Bran 1/2 Cup Challenge.
Post-script

Thanks to GT for the e-mail, but it was not a mistake. I spelt it "Anals" instead of "Annals" on purpose, because it's about colorectal cancer, see? I know, I know... Puns are the lowest form of humour. Yadda-yadda.

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