Tuesday, March 02, 2004

How to run a good Opposition Party Website 101

How does one run a good Opposition Party website in Canada? I'll give you a clue: It's not like this (NDP) or this (Conservatives).

No... It's like this. While other parties release a few press releases a week on their site, the Bloc Qu?b?cois has been releasing several a day lately and appear to be on top of everything. Nice commenting functions, visually-appealing layout and fun theme song... No unnecessary splash page introductions and no pictures of Jack Layton staring creepily out of a bus window (scroll down, on left).

My favourite part of the BQ website is "Jeune souverainiste de la semaine" -- Young Sovereigntist of the Week. This week it's Nastassia Williams, who says (in French quotation marks, of course), ? On ne veut plus ?tre une province comme les autres, on veut ?tre un pays comme les autres? ?

Anyway, you may well find the Bloc Qu?b?cois amusin, but the party is resurgent in the polls. Last weekend's CROP poll shows the BQ at 48% and the Liberals at 32% in Quebec.

The reason is, of course, their website. If there's anything Howard Dean has taught us, it's that clever websites are the most important part of any political campaign.

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