Posting the Cat
So, this weekend, I was tooling around the blogosphere, when I landed on Pogge's site and saw that he had put up a picture of a couple of kittens. "Oh no," I thought. "I can't believe Pogge's posted the cat."
And then the little neologism lightbulb in my head went off.
I hereby propose a new expression for that moment when a great blog goes off the tracks: Posting the cat. (Cat bloggers, of course, are excluded from the expression.) It could be the blogosphere's very own Jump the shark.
Here are a couple of usage examples:
- "Man, Andrew Sullivan totally posted the cat after Kerry lost the election and he started droning on about his sleep apnea."
- "Wonkette’s book deal is a sure sign that she’s posted the cat."
And when a blogger abandons his or her blog without saying goodbye, I suggest the expression “eaten by the cats.” For instance:
- "Andrew Coyne had a fine blog until he was eaten by the cats."
Oh, and when someone eats a hamburger too quickly and gets sick, we'll call that a "regurgiburger."
Somebody stop me!
While Pogge has literally posted the cat, he has not metaphorically posted the cat. In fact, he probably has some new readers thanks to a prominent shout-out from media critic Antonia Zerbisias in her Sunday Toronto Star column. Torontoist, the fine group blog where I post about local theatre, got a mention in that article, too.